In March 2019, VIFF ran a massive retrospective of the films of Jia Zhangke. This series pulls together all Jia's dramatic fiction films from his underground debut, Pickpocket, in 1997, to his latest, Cannes prize-winning Ash Is Purest White (2018), including his first five, rarely screened masterworks, on 35mm prints. I was tasked with creating a trailer to promote the series. This trailer ran both online and in cinemas during the lead-up to the series.